We’re upfront, open and honest. This means no hidden costs, no gotcha clauses and no elusive treatment.
We embrace a “Why not? Can do!” attitude. We encourage innovative and creative thinking. We believe in taking ownership.
We believe loyalty and advocacy are based on trust. We treat our customers fairly, protect their data and drive operational excellence.
We solve problems rather than simply highlight them. We empower our customers so they can focus on what’s important in their lives.
We took inspiration from modern businesses that don't operate in financial services, like Netflix and Spotify. They make money by charging a subscription fee.
We replicated this with SteadyPay because we believe it's a transparent way of doing business. Unlike overdrafts, you don't have to comb through the fine print to uncover charges – because there's nothing hidden.
It's also a simple way of doing business. You don’t have to get out the calculator to work out the total cost – it's the subscription fee and whatever top-ups you borrow, nothing more.
Ultimately, it's a responsible way of doing business. Because we don't charge interest, we have no incentive to keep you in debt. Because we don't charge interest, you’re not at risk of falling into a debt spiral with us.