What do people want in a short term loan?

In our latest campaign, we took to the streets to ask people about their experiences with short-term loans.

What they told us was that they worried about interest—crippling interest that just grows and grows, making it feel impossible to escape.

With that in mind, we’re comparing some of the most well-known short-term loan providers to see how they measure up.

More importantly, we’ll explore why CashWave could be the best choice for responsible borrowing—without the risk of spiralling debt.

What People Told Us

“Not all short-term loans come with sky-high interest! 💡”

It’s true that, in the past, loan sharks and even some mainstream lenders thrived on trapping borrowers in never-ending repayment cycles.

Borrowing £300 could quickly snowball into something impossible to repay.

That’s why CashWave does things differently.

We don’t charge interest—we use a fixed subscription model.

Borrowing £300 costs a total of £90, and that’s it. No compounding interest, no nasty surprises.

Plus, if you repay the full £300 within the first month, you avoid the second and third month fees—so your cost drops to just £30.

“Short-term lenders are not out to con you. 🙌🏻”

Historically, loan sharks profited from people’s financial struggles.

They charged extortionate interest rates, destroyed credit scores, and left borrowers facing aggressive debt collection tactics.

CashWave is built differently.

We rely on responsible customers.

Our AI-driven credit scoring, powered by open banking, ensures we only lend to those who can afford it. If you can’t, we won’t offer it—it’s that simple.

“Fees don’t have to cripple you. 💰 ”

This is a big concern.

Many borrowers take out a loan, only to realise later that unexpected charges have pushed up the cost.

With CashWave, there are no hidden fees.

The total cost of borrowing £300 is £90—transparent and upfront. You’ll always know exactly what you’re paying.

A Smarter, Safer Way to Borrow

Short-term borrowing should be simple, fair, and manageable. That’s what CashWave offers: a clear, predictable way to access funds when you need them—without falling into a debt trap.

Want to learn more? Check out how CashWave can work for you today.